In an attempt to make it easier for its users to share stories that catch their eye on the Internet, the popular microblogging site Twitter Thursday launched a new “tweet” button that websites can insert next to their content.

As per the Associated Press, the new “tweet” button is quite similar to a “retweet” feature that the TweetMeme service has been offering to Web site publishers since early last year. Incidentally, going by the reports, Twitter is teaming up with TweetMeme on the new button.

According to an official blog post, the new “tweet” button will essentially invite Twitter users to share what they may be reading, without having to copy and paste the Web link; thereby doing away with the “too much work” involved in “copying and pasting, link shortening, and bouncing between browser tabs just to share a link in a Tweet.”

Once the new “tweet” button is pressed by a Twitter users, an automatic shortened link, tied to the user’s Twitter account, pops up. The users can use the button not only for passing along a story or a photo to a friend, but can also add a comment next to the link, sticking to the 140-character limit of Twitter’s messaging service.

After the dispatch of the message, Twitter will also advice the sender about the people he/she may want to follow, based on the shared story’s topic and its writer.