Giving a new edge to the popular social networking site Facebook, the Atlanta-based Delta Air Lines Thursday launched its social media ticket window that will allow Facebook users to select and pay for flights via ‘www.facebook.com/delta,’ without ever leaving the social network.

As per the details forwarded by Delta, any of the over 500 million Facebook users can use the airline’s page to book their tickets, without having to navigate to delta.com – a site from which the airline sells 19 million of its 160 million yearly bookings.

Noting that there are no extra charges involved in booking tickets from the new Facebook link, Bob Kupbens – the VP of e-commerce at Delta - said in a statement: “We're now delivering technology where our customers are -- on our own website to our Facebook page to Internet news sites and beyond.” 

The Facebook users’ reaction to the new Delta ticket window on the social network was a mixed one, While some users opined that Delta should have also allowed the booking of tickets for international flights via Facebook – a capability that will likely be added in early 2011 -; others users felt that the small size of the ticket window might making the booking experience an unpleasant one.

Meanwhile, Delta Air Lines also divulged its plans of the eventual expansion of the social media ticket window service to other websites; as well as to allow booking within Delta online banner advertisements.