According to a new research, which was broadcast by Channel 4's Dispatches, post which health campaigners all over the country are asking for better food labeling, some of Britain's best selling and most popular breakfast cereals have much more sugar than what the label gives away. This has led health experts to demand clearer food labels which show the exact contents of salt, fat and sugar in the items contained.

If the investigation's shocking results are to be believed, a Tesco jam doughnut has 8.6 grams of sugar, while about 30 grams of Kellogg's Frosties has 11 grams of sugar. Also, a 30 grams serving of each Nestlé Honey Cheerios, Kellogg's Coco Pops and Sugar Puffs was discovered as having whopping 10.53 grams, 10.2 grams and 10.5 grams of sugar content respectively.

Another finding of the study claimed that a 30 gram bowl of Kellogg's cornflakes currently has more salt than a bag of Walkers Ready Salted crisps. The study also alleged that the brands' advertisements were misleading and there were definite loopholes in regulations governing the same.

Mubeen Bhutta, Policy Manager of the charity which backed the investigations, says, "We feel that more can and should be done to help children and adults identify foods that are high in salt, sugar and fat. We want to see a single labeling system introduced across all foods so that parents can make informed choices about what they are buying".