Social networking sites becoming more popular in business and raising new security risks

Social networking sites becoming more popular in business and raising new security risksA recent study conducted by a security company Network Box during April and June revealed that Facebook undergoes over one billion hits, which is almost 10.8 percent more than the previous quarter. They have tracked 14 billion URL's in this period to arrive at a conclusion.

As per the research, Facebook is growing rapidly and corporate hits Facebook more than Google search engine.

Simon Heron internet security analyst for Network Box said that now a day's most of the corporate business depends upon social networking sites and these sites are becoming more popular among employees. He also said that humans are social beings and they love to socialize and therefore they can fulfill this desire at work with the help of these social networking sites.

In terms of hits, Youtube is raising its popularity, where as video-streaming site does not stand in the top five list of hits claiming 10.2 of available corporate width. When Google and Facebook combined they accounts for 11.1 per cent of the hits.

Making social networking sites popular among corporate also demands security checks at various levels so as to avoid leakage of information.

Google-owned DoubleClick stands at the fifth position in terms of hits. DoubleClick is the advertisement serving service provided by Google, in which, an advertisement is legally placed on third party websites. Sometimes computer information can be damaged by innocent looking advertisements which have some hidden redirection links to Virus oriented sites. Moreover this service also helps in tracking cookies which trace web surfers' movement from site to site around the internet.

According to Heron, gone were the days where web access has some limitations, today is the world which is equipped with new breed of workforce without any boundations.

He also mentioned that in the due course, business has to adapt this behavior and should develop its control over it. In addition, business also needs to protect its network against the increased risk factors.