With a considerable section of the viewers having shifted their timings of viewing actually avoiding the advertisements between the serials has left the movie marketers with a battle with a lost cause in their hands.

Though the end of advertisements of movies on the small screen is not anticipated, yet DVRs are being resorted to as a safe option of promotion of films without any disturbance.

The timings of the advertisements have to very apt because in a way it decides the fate of the film by attracting viewers for which it becomes important for the viewers to catch a glimpse of the ads. Internet is also being largely looked up to as recourse. It has been rightly observed that internet is the TV of the modern times.

The time spend by majority of the movie viewers, generally between the age group of18-24, on Facebook and other social networking site over the internet is way more than the time spend in watching TV. Recently advertisements over You Tube and digital engagement campaigns to promote movies are on the rise.