Good blend of trustworthiness with a competitive attitude towards attaining its goal in the best possible way is a typical quality needed to build a reputation in the world of corporate business in New Zealand, and not just show off the number of notes that it has safe in its treasury.

The best count offered to lead the chart among players went to Air New Zealand.

The poll, which was conducted by global management consultancy Hay Group Association along with NZ Management magazine, questioned business big names to mark the reputational performance of firms, Government departments, state owned trades and non-profit firms against any particular criterion.

Rated the best in a majority of sectors were Air New Zealand, Kiwibank, NZ Police and the Salvation Army.

The people surveyed were also asked to recognize New Zealand's one organization that has the uppermost reputation and the name that appeared was Air New Zealand, said Ian MacRae, who is the Managing Director of Hay Group New Zealand.

A good number of respondents showed their interest in Air New Zealand, naming it as the best in the nation, which also could be since a majority of respondents belonged to the sector, who were, therefore, more inclined towards Air New Zealand.