It is perhaps one of those situations when the market leader, Maruti Suzuki is trying to celebrate whatever is coming its way. After launching the special edition of the Ritz with a view to celebrate the first anniversary of the premium hatchback in the Indian market, the company has recently launched the 'one million' special edition Swift in the Indian market.

According to the company, the customer will have to shed an additional 24K for buying the vehicle wherein, the company is planning to sell only 1000 units of the same.

In fact, the company is also offering a host of additional features to the consumer with the special edition product to ensure that the limited edition vehicle is hot property to own. Apart from the `Goldsmith Black` color the company has also loaded a lot of features to the product to make the offering more attractive.

It is expected that the company will get an additional volume with the sale of the special edition Swift. There is no denying the fact that the Swift has been one of the most successful products from the door of the company and the special edition product is expected to take the brand equity of the product even higher.