The entertainment company HMV has reported a fall of 10.6% in its quarterly sales in Ireland and in UK. The company has said the fall was driven by the FIFA World Cup of last summer but it has also mentioned about the difficulties of trading even in the first quarter of this year. As the news was announced, the share price of the company fell down by 10% and slipped to 60p in the morning trading in London.

The entertainment firm has planned its future based on the growth in live events and ticketing, the company is also trying for growth in the book sales of Waterstone.

The firm is expecting strong sales in the Christmas season, particularly in its gaming sector. The chief executive of HMV, Simon Fox has said that the company had been trying to make nice progress in its all three sectors. HMV has plans to operate three further music festivals in the summer of next year and expecting to generate good revenue from that. Sources say the finance director of the firm