In a major event in the domestic market, New Zealand's largest multi-media company, APN News & Media Ltd is gearing up to make a comeback into the market with the launch of the close to $200 million bond issue. It is to be mentioned here that the prospectus for the bond was lodged with the New Zealand stock exchange yesterday.

In fact, the company also initiated its four-city week-long investor and broker's roadshow in Dunedin on the same day which witnessed an attendance of close to 20 people on the opening day.

The company is offering $150 million in five-year unsecured bonds wherein the company has also allowed an additional $50 million for oversubscription.

The CEO of the company, Brendan Hopkins has said that the company is not increasing its debt but it trying to raise the bonds to diversify from the banking facilities.

There is no denying to the fact that the portfolio of the company is one of the largest in the country as it has names like The New Zealand Herald, Herald on Sunday, seven regional daily newspapers, a large number of magazines including the Listener, 129 radio stations plus hundreds of nation-wide billboards and numerous online sites in its kitty.